Sazón, Sofrito, and Saved for Later: How Gen Z Is Using TikTok to Keep Grandma's Kitchen Alive
A new generation of home cooks is picking up their phones instead of letting family recipes disappear with the elders who hold them. Across TikTok and Instagram, young creators from every corner of the globe are turning abuela's tamales and baba's kibbeh into viral moments — and in doing so, they're building something that might just outlast the algorithm.